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Lumen
Studios
PROJECTColima
2026Sleepwear that quiets the mind
[ OVERVIEW ]We partnered with Colima, a small studio making considered sleep goods — eye masks, cooling pillows, and the kind of materials that make you forget what you were worried about — to build a brand presence as restful as the products themselves.
Lumen Studios helped Colima find its shape online. We executed a comprehensive digital overhaul for Colima, building out a website, a refined visual identity, and a social media content strategy that all feel like the same quiet exhale.
Everything made to carry the same weight as the products: considered, unhurried, and easy to rest in.
Details
2025
Year
Brand Campaign
Branding, Website Design, Social Media
Type
[ Work SAMPLES ]
[ HIGHLIGHTS ]The same quiet, everywhere you look.
Website Design & Development
We built a site that slows you down the moment you land. Deep, dim backgrounds. Textures you can almost feel through the screen. Product pages that linger on material and sensation rather than bullet-pointed features. The checkout flow is unhurried but effortless — because nothing about Colima should feel like a decision you'll second-guess.
Branding Refresh
We refined Colima’s visual identity to draw from the sensory world of deep sleep — cool greys, slate blues, the warmth of undyed linen. Typography is soft-edged and spacious. Photography lives in low light and close texture: fabric grain, the weight of a pillow, an eye mask resting on a nightstand. The tone of voice is tactile, almost whispered.
Content Strategy
We built a content world around the ritual of the bedroom — not the products sitting in it. The sleep routine. The room temperature. The small act of putting on an eye mask and meaning it. Copy stays spare. Visuals stay still.
Outcome
The visual identity draws from the sensory world of deep sleep — cool greys, slate blues, the warmth of undyed linen. Typography is soft-edged and spacious. Photography lives in low light and close texture: fabric grain, the weight of a pillow, an eye mask resting on a nightstand. The tone of voice is tactile, almost whispered.
Client Report
Colima’s new digital presence
delivered high engagement
and intentional growth.
Stillness, it turns out, resonates
When the content stopped selling and started feeling, people paid attention. By centering Colima’s social presence around the ritual of rest rather than the products themselves, the numbers followed — quietly, and then all at once.
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Across Instagram and Tiktok posts. The industry averages around 1.4%.
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With customers sharing their own bedtime rituals; that gave Colima a 94% positive sentiment score
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Colima’s content strategy launch fed 380% increase in link-in-bio and paid social click-through rate following
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Instagram saves grew 310% quarter-over-quarter. Colima experienced a boom in followers & brand awareness
Work
with
Us
Work with us
Projects
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Web, Photo & Video / 2025
Talva
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Colima
Branding, Web, Social / 2025
Syncra
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