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Nectary

[ OVERVIEW ]

We led Nectary’s full brand launch, establishing their visual identity, producing branded photography, and developing all required digital assets. Our work also included designing and building a complete e-commerce platform to showcase their botanical perfumes and enable direct-to-consumer sales.

Details

2025

Year

Branding, Website Design, Photography

Type

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Work With Us

Close-up of a red rose with a dark blue background.

A bunch of purple lavender flowers against a solid dark blue background.

Close-up of a yellow calla lily flower with a blue background.

[ HIGHLIGHTS ]

Elevated from concept to cultivated experience

Branding & Identity

We designed a refined and minimalist visual identity that reflects the brand’s focus on natural elegance and clean formulation. This included developing a custom logo suite, a sophisticated color palette (emphasizing soft greens and earthy neutrals), and typography that communicates both luxury and natural purity.

Web Design & Development

We created a seamless, e-commerce-ready website, integrating the new brand identity. The site prioritizes high-quality, evocative product photography and intuitive user flow, ensuring a sensory and informative shopping experience that highlights the botanical origins and unique scent profiles of Nectary's collections..

Photography

We planned, styled, and executed a comprehensive photoshoot that visually communicated Nectary's dedication to natural, botanical ingredients and elegant fragrance.

Outcome

The final deliverable—a unified, evocative brand experience—ensured Nectary not only attracted its target audience but converted interest into loyal customers, establishing a strong digital footprint from day one.

Outcome

Close-up of a pink peony flower against a dark blue background.

Nectary Blooms with 20% Above-Goal Launch Sales

The launch successfully leveraged UGC, driving numerous unboxing and review posts that built trust and resulted in a 20% click-through-rate from shoppable posts to the new website.

Achieved over 100,000 organic impressions in the first two weeks, rapidly boosting brand awareness.
The aesthetic, botanical content generated an early, highly qualified following, resulting in an average engagement rate of 8% (significantly above the beauty industry average).
The launch successfully leveraged User-Generated Content campaigns, driving numerous unboxing and review posts that built trust and resulted in a 15% click-through-rate from shoppable posts to the new website.
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